Starting, Owning & Operating with Brianne Conley

Have you every wanted to run a retail shop? A fashionista at heart, I’ve always been intrigued about the possibility…buying seasonal trends, decking out the store…but I have no idea where to begin! Brick & mortar in the digital world? Sounds like a fashion don’t.

Enter No. 14 Boutique, a one of a kind shop. It’s creatively curated and delicately designed. Plus, it’s spearheading a masterclass on how to best utilize social media for the retail space. Join me as I interview the savvy Brianne Conley, one of the co-owners behind the brand. We’ll be diving into the “how” behind starting, owning and operating a business and you won’t want to miss it.

Tune in below to learn more!

SHOW NOTES:

Brianne saw a need for an affordable, trendy, small boutique, family-owned spot in Pittsburgh. She opened her business with her mom and she doesn’t think she could go into business with anyone else (1:30).

Buying product really is a bit like shopping and it’s Brianne’s favorite part of her job. She goes four to five times a year picking out new vendors to fit different seasons (4:51).

When it comes to education, Brianne when to High Point University in North Carolina and majored in Strategic Communications which helped her exponentially learning about public speaking and social media. Even so, Brianne admits a lot of what she learned is from her experience in starting her own business (6:23).  

She believes there is quite the difference between branding her personal and company Instagram. On her personal, she may highlight her day-to-day as an entrepreneur, but on her business account it’s much more focused on new product and selling (8:30).  

We discussed “Instagrammable Moments”, to Brianne that encompasses creating unique vignettes in parts of her store. For instance, her fitting rooms have quotes on the floor title (10:38).

Brianne works closely with her team and bounces ideas off of them. She works to create a community where each can talk openly (11:54).  

I love Brianne’s hiring process advice. Once when she was hiring for a new intern, she gave specific directions via email. If someone didn’t hire the very simple direction in the email then it may show that the person may not be the best fit for the brand (13:19).

Brianne is constantly working ahead, buying for seasons to come. Right now what’s in style? Leopard. It’s making a huge comeback for Holiday into the new year (17:46).

Brianne’s tip to following and chasing your dreams? “Just do it and be as resourceful as possible” (21:26).

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Launching a Network, a Start-Up and Career Path with Caroline Pugh

Are you familiar with the term, Chief of Staff? I’m sure you are. Perhaps you are thinking of the Chief of Staff to the President. Or, the Chief of Staff to your local government official.

Quite frankly, what I wasn’t aware of was the Chief of Staff to CEOs in the corporate world. This position requires men and women who can develop strategies to grow the company, provide communication for customers, sometimes specialize in unique business areas and serve as the right hand of the CEO on a day-to-day basis. What else caught my eye is that it’s an unexpected stepping stone that can launch a women’s career into a C-Suite position.

Today with me on the Brava Podcast, I’m honored to have the ambitious, smart and talented Caroline Pugh. She’s the Chief of Staff to Aneesh Chopra at CareJourney, a healthcare data analytics company based in Washington D.C.. Caroline was recently name "15 Female Entrepreneurs to Watch" by Entrepreneur magazine. She’s also been featured in Forbes, the Washington Post, Fox News, NBC, TechCrunch and Wall Street Journal for her work.

Tune in below to learn more!

SHOW NOTES

CEOs hire a Chief of Staff to do a number of special tasks. To sum it up, Caroline shares that Chief of Staff’s can help the CEO with the top 5 decisions that will help move the needle on the company’s vision and strategy and help delegate the rest (1:57.)

Caroline used to have her own tech healthcare company in college. When she moved to D.C. she reached out to Aneesh and over coffee, was asked to be his Chief of Staff. It was an exciting time to be part of the company (3:05.)

There is not much documentation of Chief of Staffs in the private sector. Curious, Caroline sought out more than 200 chief of staffs to learn more bout their roles and measuring similarities and differences between each (4:20.)

“The biggest revelation? None of these Chief of Staffs knew each other! ”

— Caroline Pugh

Caroline started the network in D.C. with a few mentors of hers (5:50.)

There are a lot of women in this role. 60% of the network is women. The role is beginning to prove itself as a fast track to get into a C-suite or executive position because of the built in trust and the level of exposure that the Chief of Staff role offers (6:38.)

Interested in following Caroline’s steps? She recommends understanding what kind of environment fuels you. She also recommends figuring out how you like to best work. For instance, she knew she loved fast-pace environments, start-ups, working with teams and networking with people (9:02.)

Going into college, Caroline joined the Entrepreneurship club. She realized this is what she wanted to do…be an entrepreneur or at least be in the tech start-up world. Most importantly during this time she learned how to pitch an idea and thinks it’s critical to know how to present yourself and present what you are passionate about (11:00.)

The measure of success for a start-up? Caroline thinks it should be the value you are providing your customers and product market fit, not the pressure to raise capital (13:40.)

Starting a business can be very daunting, Caroline recommends to start with short term goals first and breaking it down. For instance, writing a business plan and sharing it with two or three people you admire (15:30.)

“People need to realize that there is a rise and a movement of really strong women in the tech space that are their own leaders and their own CEOs. ”

— Caroline Pugh

What’s next for Caroline? She finds a lot of gratitude of what she gets to do in the healthcare industry and making sure that people have access to their own healthcare data (19:20).

Loved this episode? Share your voice and leave a review on iTunes now!

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The Brava Podcast hosted by Stephanie Campbell has quickly rose to be one of Pittsburgh Top Podcasts and Top Women Business Podcasts to listen to. For more information, check out the Brava Podcast "About” page or reach out to Stephanie at stephanie@thebravapodcast.com.

Sharing and Finding Your Voice with Alaina Shearer

Today’s change-maker is Alaina Shearer. Alaina is the founder and original member of Women in Digital, a nationwide organization with 1,500 members in 19 cities attracting over 10,000 women to their events. With an extensive background in digital marketing and advertising; and inspiring, educating and empowering women each day she serves as a catalyst for today’s conversation: how to share and find your own voice. Tune in below!

SHOW NOTES

Alaina believes that a “spark” is in all of us. It doesn’t always have to apply to starting a new project or side-hustle, it could be applied to your day job (1:40).

“Chase the spark. Be patient with yourself. Give yourself grace.” - Alaina’s advice when starting your own business (3:30).

If you are overcome by the what ifs, you may never do it. If you follow the what ifs and the fears then you usually find out there was not that much to fear in the first place (4:25).

Alaina started her own agency, Cement, through careful planning and plotting. Before she left she saved 3 months of her salary and gave 3 weeks’ notice. That said, if your workplace is toxic, consider leaving immediately. If you start your own business you have to be prepared to change your lifestyle (6:40).  

Alaina has been her own boss now for 10 years (8:45).

When asked about what inspired her to start Women in Digital, Alaina replies that it was an accident. There was a moment and awakening where she brought a man into a business meeting and it was astonishing to her because the men she was pitching to was looking to him to see if he was agreeing with her. She realized that gender discrimination and sexism was costing her an immense amount of money over the lifetime of her career (9:40).

In June 2016, she called for the first Women in Digital meeting in Columbus, Ohio and more than 115 women signed up. At that first meeting she was terrified to tell her stories of gender discrimination aloud (12:45).

After she finished telling her story at the first meeting and women connected with her story, Women in Digital was born (14:25).

“I can do something. WE can do something.”

— Alaina Shearer

Each Women in Digital member upon signing up for the organization is expected to “Ask and Give”: ask for 12 favors a year and give 12 favors a year (16:00).

The “Ask and Give” rule allows women to share their power (16:45).

We all have power. Alaina wants you to focus on finding YOUR power. What do we have sitting inside of us that we’re not using. It’s a flip of a switch in your mind and it changes everything (18:00).

The power comes from each other and that’s where the empowerment stems from (20:30).

When asked about “finding your voice” Alaina believes that it is very focused on “what” it is that you are saying and articulating it with strength especially in the workplace (22:45).

Trying to find your voice? Change the narrative in your head. Focus on the outcome of what you have to gain if you do speak instead of focusing on yours fears. Ask yourself what you would do at your wisest and your most powerful and have her takeover the meeting. Fake it until you become her (27:00).

Collaborative and Controversial Conversations with Laura Freedman

Whether you are in the workplace, with friends or at home, more than ever complicated and controversial conversations surround us. Today on Brava I am honored to have Laura Freedman. Laura is a public speaker and financial advisor. Prior to her role as a financial and investment advisor, she was a Senior Human Resource Executive for a Fortune 500 company and an Executive Consultant. Laura brings over 25 years of experience advising leaders on business strategy and mitigating risk. Tune in to listen to our conversation below!

SHOW NOTES

Laura has always been an early riser and I’ve always admired her self-discipline (1:12).

She describes her career transition as a “dual-professional citizenship” because she spent her first half of her career in people strategy and then crossed-over to finance and investing. Now she finds that she is integrating both as a financial advisor as she specializes in executive transitions (1:50).

It was when she was receiving her Executive MBA that she became fascinated by finance and how to make optimal decisions in the face of uncertainty (2:40).

When asked about the value of her MBA…

“It was absolutely worth it…it ultimately was the trigger to a very dramatic career change that I love.”

— Laura Freedman

Upon completing her MBA, Laura’s daughter shared with her “Thank you. Now I know that I can do absolutely anything.” Laura encourages listeners to not lose sight of the positive ripple affect on the people who are closest to you (5:05).

Laura believes that creating change requires collaboration with individuals who hold opposing views. When asked how this is possible, Laura shares that it’s cultivating humility and continuous learning in the conversation (6:12).

She shares that "words can get in the way”. Rather than stating that there is an apparent issue (for instance unconscious bias) she speaks to the importance of instead defining the specific behaviors or observations (9:43).

“What are your observations? What led you to this conclusion?” Laura talks to the importance of making someone’s thought-process transparent to lessen judgement (14:30).

Humility and learning is just the start to mitigating and reducing tension but finding (and using) your voice is part of the equation too to influence the change that you want (16:50).

On “Finding your Voice” Laura believes that clarity leads to strength in conversations (20:00).

Laura is currently launching the Pittsburgh Women’s Alliance, the result of dynamic women that represent women professional groups, non-profits, and more that are coming together to help women advance and thrive. With the launch comes a free site with a master calendar so that women can help find impactful events happening in Pittsburgh. Check it out here: https://pghwomensalliance.org (24:00).

Ready to make change in your own backyard? Laura shares that it doesn’t have to be big to be a meaningful difference. Starting the conversation and bringing women together are the first steps. (26:30).

Want to keep listening? See our latest episode show notes here.