How to Live a Creative Life with Mrs. Kay Hillman

Today’s episode will serve as a challenge in how we each can live a more creative life. And, no – that does not mean by the end of this interview that we’ll be wearing berets, holding a paintbrush in our one hand and one-way tickets to Paris in the other. We’re going to be diving into the essential ways we can each look at a challenge or goal (whether it be in your personal or work life) and see how it can be tackled in a creative fashion.

Meet Mrs. Kay Hillman, photographer, social media maven, business coach, podcaster and blogger! Kay helps women to deal with the many facets of being an entrepreneur: branding, content creation, finances – you name it. Tune in to hear from Kay and how she lives her creative life to the fullest.  

SHOW NOTES:

I like to tell people I really do the most. I fell into this! I need to find something that aligns with who I am that I am passionate about. Since 2018 I haven’t looked back. I’m passionate about teaching others, especially women entrepreneurs and female creatives (1:40.)

The most challenging part of jumping into an entrepreneurial work life?

“It’s a mindset shift. You have to stop thinking like an employee and start thinking like a business owner. ”

— Mrs. Kay Hillman

When you start monetizing what you are doing, that is when you step into the realm of being a “creative entrepreneur (5:30.)

Looking to launch your creative business? Mrs. Kay Hillman recommends to create a portfolio or body of work as your first step. Take it from a hobby to a REAL idea (7:55.)

Have you practiced manifesting your goals, hopes and dreams? Mrs. Kay Hillman does not believe in secrets. She believes that if she knows, everybody else should know. Thus, she shares her goals and her “hows” across her site and social media. She loves to share her big goals whether she may reach them or not (10:00.)

“My table is open to everybody. There are plenty of chairs.”

— Mrs. Kay Hillman

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Mrs. Kay Hillman’s goal is to help empower women to use their creativity and passion to help them earn money doing what they love (11:20.)

Want to try manifestation for the first time? To Mrs. Kay Hillman, manifestation is setting your intentions and goals to the forefront of your mind and your speaking positivity into whatever you are manifesting (13:00.)

Manifestation frees you from all the things that stress you out (16:47.)

To live a more creative life each day Mrs. Kay Hillman likes to talk to people and reach out to her community. She surrounds herself by high energy women and loves to spend her time outside. Finding your creativity is very personal, it’s not a one-sized fit all solution (18:38.)

Mrs. Kay Hillman just launched a new e-book, “Milk the Cow” that is set out to help entrepreneurs create content that will help you attract your ideal client (20:55). '

In 2019 I will…do inspired work (23:30.)

How will you finish that sentence? Comment below!

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Thank you readers, to tuning into the Brava Podcast. If you like the show please leave us a review on iTunes! 

What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story! 

Exploring Your "Aha" Moment with Lillian Rafson

Hi, listeners and happy holidays! In the mood for a holiday vacation? Today’s episode will be all about exploring your dreams, adventure and discovering your “aha” moment. Let’s talk travel. Picture this. The start-up Pack Up & Go wants to plan your 3-day weekend. The catch? Your destination is a surprise. This innovative idea and business was conceived by Lillian Rafson. Lillian, CEO and Founder of Pack Up & Go, wants you to embrace the unknown and as an entrepreneur, she’s quite spontaneous herself! Listen below to learn more about Lillian’s start-up story, her go-to advice and her own “aha” moment.

SHOW NOTES:

Lillian quit her job to discover what she wanted to do. She traveled and back packed and ran into to two women who were on a surprise vacation. She realized that the “surprise vacation” market wasn’t as prominent in the U.S. (1:10).

She launched Pack Up + Go within the 6-8 weeks left in her trip in 2015, researching and interviewing the locals and tourists along the way. On January 1st, she launched her Squarespace account and let her friends and family know. At that point she planned only a handful of practice trips. A friend featured her launch within Business Insider and the rest…is history (3:00).

How you find capital or fund for your big idea? Lillian’s biggest costs at the beginning were the domain name and Squarespace account. The best part of Pack Up + Go is that it’s a cash flow positive organization, full owned by their team without venture capital assistance (5:50).

Lillian was always inspired to study what made her happy in school. She went to NYU for gender studies, marketing and French. She values her hands-on experience that internships provided her while in school (7:00).

She believes that traveling forces you out of your comfort zone and gives you the ability to explore new things. She loves that her travelers are willing to let that control go and explore new things and push their own boundaries (9:19).

One of Lillian’s favorite customer stories highlights a woman that was celebrating her 70th birthday that was traveling alone. She came home from her trip and sent 50-75 pictures from her trip and that she had the best time on her trip (11:10).

Curious as to which cities are the most popular to travel to this year? Nashville and Charleston are both booming. Lillian’s favorite cities to travel to? Savannah, New Orleans and Chicago (13:16).

Let’s talk travel must-haves. Lillian’s top 3 are: a rolling suitcase, a pair of comfortable and cute sneakers, and an external battery pack for your phone (14:30).

Lillian’s go-to message and source for inspiration, an Israeli term…”YALLA” (16:30).

“Yalla! Let’s go! If not now, then when? Let’s just do this.”

— Lillian Rafson, CEO and Founder of Pack Up & Go

Next steps for Pack Up + Go is to expand domestic city trips and to continue to support small business in the U.S. while creating multi-city trips for customers (18:35).

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Thank you readers, to tuning into the Brava Podcast. If you like the show please leave us a review on iTunes! 

What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story! 

Creating Smart Content, Taking Risks and Being Bold with Alisha Johns

Have you ever dreamt about an ideal reality, maybe you see yourself running your own company, managing your own shop or working your way up at the office but in a different department.

What’s stopping you? Fear can be the number one reason that restrains you from achieving that ultimate reality. How do we overcome that paralyzing fear that seeps into our minds telling us you can’t do it?

I think it’s about about taking risks and being bold. Today on the podcast I am honored to have Alisha Johns, the Founder and Creative Director of LISH creative. She’s an innovator and creator who has a flare for color and a passion for entrepreneurship. Today’s episode will be a discussion around creating smart content, how to take those risks and what’s needed to be bold. Listen now!

Photo by Julie Kahlbaugh

SHOW NOTES:

Alisha started her career at a few agencies in Pittsburgh for a small team that worked on huge projects. There, she wore a lot of hats that prepared her for owning her own business (2:32).

She works with up to 14 different contractors at one time. Alisha believes that showing appreciation and gratitude for your team is important for management. That, and knowing when to let go of control (3:34).

Trying to show that gratitude in your workplace? It can be as simple as thanking them and telling them that you appreciate them (4:38).

On delegation, Alisha focuses in what she is best at and then delegating the things she knows other will be better at (5:25).

Right now in her industry it’s all about video. She’s seen an increase in videos requested by clients and she believes that challenge will be how can brands differentiate their videos from each other (6:04).

The latest Instagram video launch, IGTV doesn’t seem to be attracting many viewers as of recent; but, we both agree that it is a good platform to direct viewers to engage in longer form content (7:10).

Alisha defines “Smart Content” as a way to get across to people that Lish Creative isn’t just taking pretty pictures. They (Lish Creative) are going to break down the brand (their client) and tie in content to their greater marketing strategy through learning about their consumer and tell their story (8:23).

Alisha’s creative process? Learning as much about the brand and their brands’ consumer as much as they can. Sometimes the brands’ product can be the most inspiration to spur creativity (9:27).

So many brands end up looking the same. Alisha challenges, “Why not break the mold!” (10:55).

Alisha recommends to chip away at your passion. She did so for 3 years to start her business and eventually leave her full-time job (13:10).

Want to start a side-hustle? Take initiative and just start it! It doesn’t have to be perfect. It’s about starting and building a portfolio of work. Don’t worry about what people think! (14:25).

Loved this episode? Share your voice and leave a review on iTunes now!

Starting, Owning & Operating with Brianne Conley

Have you every wanted to run a retail shop? A fashionista at heart, I’ve always been intrigued about the possibility…buying seasonal trends, decking out the store…but I have no idea where to begin! Brick & mortar in the digital world? Sounds like a fashion don’t.

Enter No. 14 Boutique, a one of a kind shop. It’s creatively curated and delicately designed. Plus, it’s spearheading a masterclass on how to best utilize social media for the retail space. Join me as I interview the savvy Brianne Conley, one of the co-owners behind the brand. We’ll be diving into the “how” behind starting, owning and operating a business and you won’t want to miss it.

Tune in below to learn more!

SHOW NOTES:

Brianne saw a need for an affordable, trendy, small boutique, family-owned spot in Pittsburgh. She opened her business with her mom and she doesn’t think she could go into business with anyone else (1:30).

Buying product really is a bit like shopping and it’s Brianne’s favorite part of her job. She goes four to five times a year picking out new vendors to fit different seasons (4:51).

When it comes to education, Brianne when to High Point University in North Carolina and majored in Strategic Communications which helped her exponentially learning about public speaking and social media. Even so, Brianne admits a lot of what she learned is from her experience in starting her own business (6:23).  

She believes there is quite the difference between branding her personal and company Instagram. On her personal, she may highlight her day-to-day as an entrepreneur, but on her business account it’s much more focused on new product and selling (8:30).  

We discussed “Instagrammable Moments”, to Brianne that encompasses creating unique vignettes in parts of her store. For instance, her fitting rooms have quotes on the floor title (10:38).

Brianne works closely with her team and bounces ideas off of them. She works to create a community where each can talk openly (11:54).  

I love Brianne’s hiring process advice. Once when she was hiring for a new intern, she gave specific directions via email. If someone didn’t hire the very simple direction in the email then it may show that the person may not be the best fit for the brand (13:19).

Brianne is constantly working ahead, buying for seasons to come. Right now what’s in style? Leopard. It’s making a huge comeback for Holiday into the new year (17:46).

Brianne’s tip to following and chasing your dreams? “Just do it and be as resourceful as possible” (21:26).

Loved this episode? Share your voice and leave a review on iTunes now!

Launching a Network, a Start-Up and Career Path with Caroline Pugh

Are you familiar with the term, Chief of Staff? I’m sure you are. Perhaps you are thinking of the Chief of Staff to the President. Or, the Chief of Staff to your local government official.

Quite frankly, what I wasn’t aware of was the Chief of Staff to CEOs in the corporate world. This position requires men and women who can develop strategies to grow the company, provide communication for customers, sometimes specialize in unique business areas and serve as the right hand of the CEO on a day-to-day basis. What else caught my eye is that it’s an unexpected stepping stone that can launch a women’s career into a C-Suite position.

Today with me on the Brava Podcast, I’m honored to have the ambitious, smart and talented Caroline Pugh. She’s the Chief of Staff to Aneesh Chopra at CareJourney, a healthcare data analytics company based in Washington D.C.. Caroline was recently name "15 Female Entrepreneurs to Watch" by Entrepreneur magazine. She’s also been featured in Forbes, the Washington Post, Fox News, NBC, TechCrunch and Wall Street Journal for her work.

Tune in below to learn more!

SHOW NOTES

CEOs hire a Chief of Staff to do a number of special tasks. To sum it up, Caroline shares that Chief of Staff’s can help the CEO with the top 5 decisions that will help move the needle on the company’s vision and strategy and help delegate the rest (1:57.)

Caroline used to have her own tech healthcare company in college. When she moved to D.C. she reached out to Aneesh and over coffee, was asked to be his Chief of Staff. It was an exciting time to be part of the company (3:05.)

There is not much documentation of Chief of Staffs in the private sector. Curious, Caroline sought out more than 200 chief of staffs to learn more bout their roles and measuring similarities and differences between each (4:20.)

“The biggest revelation? None of these Chief of Staffs knew each other! ”

— Caroline Pugh

Caroline started the network in D.C. with a few mentors of hers (5:50.)

There are a lot of women in this role. 60% of the network is women. The role is beginning to prove itself as a fast track to get into a C-suite or executive position because of the built in trust and the level of exposure that the Chief of Staff role offers (6:38.)

Interested in following Caroline’s steps? She recommends understanding what kind of environment fuels you. She also recommends figuring out how you like to best work. For instance, she knew she loved fast-pace environments, start-ups, working with teams and networking with people (9:02.)

Going into college, Caroline joined the Entrepreneurship club. She realized this is what she wanted to do…be an entrepreneur or at least be in the tech start-up world. Most importantly during this time she learned how to pitch an idea and thinks it’s critical to know how to present yourself and present what you are passionate about (11:00.)

The measure of success for a start-up? Caroline thinks it should be the value you are providing your customers and product market fit, not the pressure to raise capital (13:40.)

Starting a business can be very daunting, Caroline recommends to start with short term goals first and breaking it down. For instance, writing a business plan and sharing it with two or three people you admire (15:30.)

“People need to realize that there is a rise and a movement of really strong women in the tech space that are their own leaders and their own CEOs. ”

— Caroline Pugh

What’s next for Caroline? She finds a lot of gratitude of what she gets to do in the healthcare industry and making sure that people have access to their own healthcare data (19:20).

Loved this episode? Share your voice and leave a review on iTunes now!