Innovation and Clean Beauty with CEO and Co-Founder of Wander Beauty Divya Gugnani

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Raise your hand if you have ever done your beauty routine on-the-go. Wait a minute, so I’m not the only one that has sat in a parking lot applying make-up? Ok, then I’ll admit it, that mysterious stain on the roof of my car? Mascara. How you ask? An over-packed schedule and a last minute dash for a touch-up gone wrong.

Meet Divya Gugnani, a serial entrepreneur who has taken the beauty industry by storm. She is the CEO and Co-Founder of Wander Beauty, a brand built for the modern woman that offers a line of multi-tasking beauty essentials so that you can take your routine on the go, mess-free, and stress-free.

Read on and tune in below to hear more from Divya as we discuss the power of clean beauty, how to differentiate your brand, her tips to growing a successful business by following your instincts, her beauty favorites, and much more.

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SHOW NOTES:

Divya was inspired to launch Wander Beauty while on the NYC subway. She was applying make-up and realized many others were doing the same. She realized she was continuously finding herself doing her beauty routine on-the-go all the time (1:20.)

The need of an innovative solution emerged from a multitude of experiences and situations: from wanting a clean and safe beauty alternative to a product that fits a multitasker’s daily lifestyle (2:30.)

Wander Beauty focuses on real women in the context of their real lives (4:14.)

The driving force behind Wander Beauty’s fast five year success? Outworking the competitors. Divya speaks to the passion and intelligence of her team that has helped drive the incredible outcome and success of her brand (5:00.)

Wander Beauty is created by products that skin loves. (It’s free of parabens, phthalates, synthetic fragrance, and mineral oil. Wander Beauty is also gluten free and cruelty free.) The “clean” beauty movement is very important and a current topic of conversation in today’s industry. What makes Wander Beauty stand out is that their mission was developed from a personal story, not a trend (7:15.)

“The average woman is ingesting 5lbs of damaging chemicals from her beauty products every single year. ”
— Divya Gugnani, CEO and Co-Founder of Wander Beauty

Divya’s go-to tips when shopping for clean beauty products? She steers clear from parabens, phthalates, and sulfates (10:00.)

Her must-have products that she uses daily include 1) Mist Connection Essence and Toner, 2) Baggage Claim Gold Eye Masks, 3) Dualist Matte and Illuminating Concealer, and 4) Mile High Club Volume and Length Mascara (12:12.)

Let’s talk morning ritual: to balance her days with her busy schedule, Divya meditates for a few moments each morning, drinks ginger water, has breakfast with her kids, empties her inbox, streams a 15-minute workout, then starts her day. This allows her to focus on what she calls “deep work” when she gets to the office where she focuses on key projects that uses her full brain power (14:00.)

One of the things that Divya has learned through the years is to trust your gut (17:05.)

“It’s great to take feedback. As an entrepreneur you should listen to everyone: your team, your retail partners, your customers, and read every comment on social; but, you need to react only to things that make sense to you when you see the wholistic picture.”
— Divya Gugnani, CEO and Co-Founder of Wander Beauty

Looking to enter the beauty space as an entrepreneur? Find an opportunity in a white space and innovate. Divya advises to “innovate, don’t imitate” (22:25.)

Follow Divya and Wander Beauty on Instagram to stay connected and continue following along!

Thank you readers for tuning into the Brava Podcast. If you like the show please leave a review on iTunes! 

What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story!