Storytelling, Social Strategy, and Allyship with Social Strategist and Consultant N'Yaisha J. Aziz

/

With each episode, the Brava Podcast® seeks to celebrate women and their accomplishments, normalize the success of women and advance women through a community of their contemporaries. I’m honored to introduce you to today’s guest: N’Yaisha Aziz.

N’Yaisha is a powerhouse in the social media marketing space delivering strategy and consulting work for a variety of brands and agencies such as MILK MakeUp, Laundry Service, Unilever, and more! Continue reading and tune in below to hear how she began her career in social media, her perspective on the changing industry landscape, and her influence and impact for allyship in the workplace as a member of the #HIREBLACK Initiative.

N'Yaisha J. Aziz and the Brava Podcast

SHOW NOTES:

N’Yaisha Aziz is a member and the marketing mastermind behind #HIREBLACK, an initiative with a goal to help 10,000 Black womxn get trained, hired, or promoted. She always knew that her passion revolved around telling stories about the hard realities of lives lived (2:05.)

Storytelling in marketing is so vital to tell the narrative of products and brands. Like history, there are many perspectives to tell for one story (3:10.)

Throughout her career N’Yaisha found working with agencies a great way to start to experience a full spectrum of opportunities and that it provided diverse perspectives and projects. On the other hand, she found working for a specific (or one) brand provides more peace and allows you to dig deeper to focus on the in and outs of the specific brand (5:40.)

“I love this transition of prioritizing engagement in brand marketing to use social media to build deeper connections.”
— N'Yaisha J. Aziz

Volunteering excites N’Yaisha as she works to bring budding business’ visions to life (19:15.)

The #HIREBLACK Initiative started as an idea on Juneteenth to help black women with their resumes. Today it consists of a network of over 1000 people and counting (27:15.)

N’Yaisha heard a powerful quote from a collective she is a part of called Monday Night Mentorship and referenced it in our conversation, “When it comes to being an ally, the best way to thwart microaggressions is with microcompassion” (30:55.)

“The best lesson 2020 has taught me is to take the ebbs and flows by being open and vulnerable to opportunities.”
— N’Yaisha Aziz 

N’Yaisha is very excited as she is working on a new secret project that will be coming soon to Instagram (35:40.)

Bite & Chew. Slow down and focus what is in front of you before you take on more (37:00).

When you take a leap, a net will appear. Where there is risk, comes reward. The universe will reward people that bet on themselves (39:00.)

Want to continue to learn more about N’Yaisha? Follow her on Instagram and LinkedIn!

Interested in becoming a member, an ally, or a partner with the #HIREBLACK Initiative? Visit hireblacknow.com.

Thank you readers for tuning into the Brava Podcast. If you like the show please leave a review on iTunes! 

What from our conversation inspired you today? What do you hope to hear next? Tweet or message us on Instagram @BravaPodcast to tell us what you want to hear, even if it’s your own story!